Marketing national parks for sustainable tourism bridging the conservation identi ed that a sustainable national park marketing strategy carrying capacity and the impacts of uncoordinated tourism development on national parks beeton 2006 has identi ed. Marketing national parks for sustainable tourism offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context it provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. Marketing national parks for sustainable tourism aspects of tourism series editors chris cooper oxford brookes university uk c michael hall university of canterbury new zealand and dallen j timothy arizona state university usa aspects of tourism is an innovative multifaceted series which comprises authoritative reference handbooks on global tourism regions research volumes . This feature is not available right now please try again later. The authors of marketing national parks for sustainable tourism waste no time in explaining the main reason for their book whereas most marketing textbooks focus on established marketing principles applicable to most tourism contexts these may not be equally applicable in national parks where there is the dualism of conservation and usage through for example tourism
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