The happiness industry by william davies is an atv of a book riding smooth over the diverse terrains of social policy finance anthropology marketing management psychology and psychiatry all working towards uncovering the motivations and justifications of the distinctly american obsession with pursuing happiness. The happiness industry how government and big business sold us well being is a 2015 book written by william davies in which the author proposes that the contemporary notions of happiness and well being are being warped by the forces of numerous governmental and business institutions to make happiness as a concept to be something that promotes consumption. William davies is the author of a book called the happiness industry how the government and big business sold us well being he is also the senior lecturer at goldsmiths university of london. The author of the new book the happiness industry how the government and big business sold us wellbeing is concerned that real happiness may be getting left on the side of the road choking on clouds of neuromarketing and touchy feely excess in the pursuit of happiness. Tracing the roots in utilitarian philosophy and organisational psychology of the uks booming happiness industry from the 1990s onwards he argues that jeremy bentham set the stage for the entangling of psychological research and capitalism that would shape the business practices of the twentieth century
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