The fair trade scandal is an empirically based critique of both fair trade and traditional free trade it is the more important for exploring the problems of both from the perspective of the peoples of the global south the ostensible beneficiaries of the fair trade system. The international fair trade system has in recent years been the focus of an increasing volume of criticism while several recent scholarly books have subjected this market based social movement to critical scrutiny evaluating the impact of participation in fair trade markets for small producers . The single most important number in the fair trade scandal is that p 125 for each dollar paid by american consumactors to purchase an ft fair trade product 3 cents of additional income are transferred to the south for the most part this estimate refers to coffee. The fair trade scandal takes aim at the fair trade consumer movement which many assume to be entirely benign through a razor sharp analysis based on insider knowledge ndongo sylla shows that there is a big gap between the rhetoric of fair trade and its practical results. Trade scandal marketing poverty to benefit the rich ndongo samba sylla translated by david clment leye ohio university press decent prices for what they sell to rich countries to achieve this they the fair trade scandal
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